Mobile app development

We have our own employed developers for all the major mobile platforms, such as iOS, Android, and Universal Windows Platform (UWP)

At Applicate IT we utilize the possibilities provided by sensors within mobile phones hardware, such as accelerometers, gyroscope, etc. In addition, we have experience communicating with Beacons and Bluetooth, SMS, QR/Barcodes and NFC.

We have in our app development amongst other things, a strong focus on battery life, performance, offline access and user-friendliness.

What type of app should I choose?

There are three types of apps: native, hybrid platform and web app. Whether to choose one type of app or another, depends on your economy, required functionality and the app target audience. We will of course guide you through the process, but here are the general guidelines.

Native app

A native app is programmed for a specific platform: iOS, Android or UWP, without using any intermediate third party technologies. Native apps are the Rolls Royce model of apps, as it has full integration to the phones hardware, optimal performance, fluid user-interaction and full source code control without relying on third party elements such as hybrid technologies like Xamarin or PhoneGap.

Distribution of the app takes place through stores, which are a central place for end-users to search for and finds apps.

The disadvantage of native apps, is that it needs to be developed for each of the above platforms, which initially takes longer than either a hybrid or web app. But further development and maintenance cost over time will be lower than hybrid, just like you are assured not to end up in a potential technology trap.


If you choose to develop using hybrid platform technology such as; Xamarin, a common basic code will be developed for multiple platforms, with the remaining 10-30% of the code developed specifically for each platform (iOS, Android, UWP). Depending on hardware integration requirements, hybrid/cross-platform apps can be cheaper to develop than native apps, but they may be harder to maintain.

Hybrid apps are distributed through stores on equal footing with native apps, and the end-user achieves almost the same good experience as with native apps.

It should, be noted that hybrid platforms, do not offer the same good hardware integration or UI experience as native apps does, and that future features or hardware integrations can be limited, impossible or cost disproportionately many hours to complete or maintain.


In short, a web app is actually just a website optimized for mobiles, and not an actual app. It is usually cheap to develop for all phones and tablets, and it requires minimal maintenance in terms of updates. There is however, little integration to the hardware such as a camera, just like the user interaction is also limited by the possibilities offered by web technology.

A web app also has to be online at all time in order to work, and it does not run as fast as either hybrid or native apps. It is therefore, the fewest modern concepts that work well as web apps. However, for simple apps it can be a fine choice, and fast to realize.

We will guide you

Applicate IT has experience from the development of many app and tablet projects, and our platform specialists, are experienced and accustomed developing to all of the above-mentioned technologies. Based on your choice, you will through dialogue with us, be guided to the best-suited solution for your project.

Book your first meeting free of charge

Contact me for more information about our services

Michael Pedersen
T| +45 60257020