Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR).


Augmented Reality (AR) can be translated to ”udvidet virkelighed” or ”forstærket virkelighed” in Danish. AR is a technology, which combines data from both the physical and virtual worlds. In AR, we extend the reality instead of replacing it as we do in Virtual Reality (VR). A quite known example of AR is the game PokemonGo in which popular figures are placed on top of the real world through the smartphone camera.


Most of us are familiar with the term Virtual Reality (VR). With VR glasses on, we experience a computer-generated world, which has no connection to the real world. The purpose with VR glasses is to provide any user with a fully immersive experience of the computer-generated world. In Augmented Reality (AR), a layer of compter-generated data is placed on top of the real world.

an example within architecture

With Virtual Reality (VR), you can create a simulation of how it would be like to walk through a building. With Augmented Reality (AR), you would be able to walk through the building and get an layer of information covering structures and systems shown on top of the real world. AR provides an extra dimension to our experience of the real world. So, in AR you are in contact with the real world, but can get an extra – or amplified – reality experience. In VR however, you have no contact to the real world, but only find yourself in a computer-generated reality or world.


Both Virtual reality (VR) and Augmented Reality (AR) have been around for decades, for example in the gaming industry. With the advancements in technology, we have also seen them become more available and thereby meet consumer- and industry needs to a greater extent. AR is about representing a digital layer on top of the real world. In contrast, VR is making a visual representation of a context, which you can interact with through your body movements.

Often, different branches of Artificial Intelligence (AI) and Machine Learning are applied in connection with VR and AR with the aim to recognize complex forms in the real world and translate them into virtual elements. Furthermore, the user’s movements and movement patterns are also analyzed to optimize the user experience and the immersion. Via MADE, we entered into a research collaboration with LEGO, Grundfos, Vestas and Aarhus University. Here, investigations into how AI, VR and AR could be used within Industry 4.0 for optimization of work processes and production were made. Additionally , we use the AI-, VR- and AR technologies in other solutions for specific business needs.


Because the hardware needed to show Augmented reality (AR) becomes accessible to all, for example through smartphones with camera, GPS, motion sensors and built-in compass, possible uses of the technology keep increasing. Besides smartphones, different technologies to show AR, for example glasses, HUDs and contact lenses, have also been developed. Whereas we up until now have seen AR mostly being used within the gaming industry, we now see a trend towards a more general use within different industries, trade, health, military and navigation. Here are a few examples of how AR has been used within some of the aforementioned areas:

  • Industrial Design
    With AR, the industrial designer can experience a product’s design and functions before it goes into production. For example, the volkswagen factories have used AR to visualize and change the bodywork-structure and engine of cars. The company Jarvis has developed a motorcycle helmet with built-in AR. The helmet is fitted with cameras, enabling you to get a full 360 degrees view via the visor. At the same time, reports on traffic, weather, GPS and navigation guidance can be shown. All of this while you drive and have full field of view on the road.

  • Health and medical science
    Within health service, the potential for using AR is great. As it becomes more and more available, it will result in better and more precise treatment- and diagnostic methods. In fact, Since 1992, AR has been used within the area of health. But development since 2005 has been very determined. AR has not only been used for planning, supporting and training surgery, but also the use of laboratories and equipment. AR has also been used for treating phobia, for example against cockroaches. Furthermore, it has also been used for trials with patients, who have been wearing AR glasses indicating that it was time to take the medicine. OpenSight-AR is a concrete example of the use of AR within medical science. OpenSight has been approved as tool by the American health authorities. With the OpenSight software and a Microsoft HoloLens, the doctors can see the scans of the patient directly on the body as they are conducting the treatment.

  • Trade
    With AR, the consumer can get an enhanced experience of a product. Everything from being able to see the product from within the packaging without the consumer having to open it first. To experience virtual tryout rooms, enabling the consumer to see himself/herself dressed up in the product before making the decision to purchase. AR is used by IKEA in their Ikea Place App. The app is connected to more than 2000 products, incl. sofas, chairs, closets etc. You can choose what to place in your home to get an impression of how it would look like before making the purchase.

here is a list of fields in which AR has been used:

  • Disaster preparedness/Search and Rescure (SAR)
  • Social interactions
  • Gaming industry
  • Pilot training
  • Military
  • Navigation
  • Workplaces
  • TV and live shows
  • Tourism and sightseeing
  • Music
We at Applicate IT know that especially the market for AR will grow in the upcoming years. This happens as hardware to show AR becomes cheaper and cheaper. We have great experience utilizing the different branches of Machine Learning and Artificial Intelligence (AI) being used in AR, and we are more than happy to share our expertise and knowledge should you need any sparring about your ideas or projects.


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